Protein Recovery
HYPOTHESIS
Milk and cookies are a classic combination. In the current climate of expanding waistlines, healthy alternatives must be made available for people to make better choices. Cookies do not have to be filled with butter and sugar, they can be filled with protein instead. A treat does not have to be bad for your body. Instead, food can serve to replenish your muscles and curb your sweet cravings.
PLAN OF ACTION
Lenny & Larry’s is a company that provides healthy and delicious snacks Online and in stores nation-wide. A logo update gives the brand a fresh face and a new vision. Customers enjoy nutritious
products, but they can also get fitness and recovery tips from the packaging. Cookie boxes contain exercises to do at home or in the gym, while milk cartons have
stretches for targeted muscle groups.
KINGDOM
PHYLUM
Gina Chang
CLASS
Packaging
ORDER
Leigh Zieske
Urvi Nagrani
SPECIES
Health